WHAT IS PLACEMAKING?

 

Placemaking is the process of turning a space into a meaningful and memorable place for the people who use it.

 

 

TYPES OF PLACEMAKING

There are various types and definitions of placemaking but they all largely fall into a few broad categories. Rather than a one-size-fits-all approach, the placemaking strategy for each project depends on its context. Shophouse & Co largely focuses on Creative Placemaking with other strategies complementing it. 

 

 

Standard Placemaking

THE PROBLEM
Communities are not effectively using public spaces to create vital, vibrant and liveable communities that people want to live, work, play and learn in.

THE SOLUTION
Broad public and stakeholder engagement in revitalising, reusing, and creating public spaces using techniques rooted in social engagement and new urbanist design principles. 

THE PAYOFFS
More quality activities and a strong sense of place with vibrant, liveable public spaces, communities and regions that residents, businesses and visitors care deeply about. 

Creative Placemaking

THE PROBLEM
Cities, suburbs and small towns confront structural changes and residential uprooting.

THE SOLUTION
Revitalization by creative initiatives that animate place and spark economic development.

THE PAYOFFS
Gains in liveability, diversity, jobs and income. Innovative products and services for the cultural industries. 

Tactical Placemaking

THE PROBLEM
Many physical improvements are expensive and policy-makers are understandably reluctant to commit resources due to uncertain risks. 

THE SOLUTION
Test various solutions using low cost proxies to gauge effectiveness and public support. The "light, quick, cheap" principle is often embraced for this strategy.

THE PAYOFFS
The public and policy-makers can actually see the result and degree of support for various options before committing permanent resources.  

Strategic Placemaking

THE PROBLEM
Communities are not competitive in attracting and retaining talented workers.

THE SOLUTION
Revitalization that increases housing and transportation choices, and urban amenities to attract talented workers.

THE PAYOFFS
Faster gains in liveability population, diversity, jobs, income and educational attainment, than by standard placemaking.